Poland is an ageing society, a fact that has social repercussions. Government programmes point to the necessity of improving the quality of life of senior citizens in various domains. An important objective in gerontology is to increase the activity of senior citizens, which renders ageing a less arduous process. This objective has been postulated to involve the media. Given its public service remit and the specificity of audial communication, which enables a non-stereotypical treatment of old age, Polish Radio is tasked with including in its programming issues concerning the social inclusion of senior citizens. The aim of this study is to test the hypothesis that presenters of public radio, broadly accessible and popular among senior citizens as it is, address their well-being in its regular programmes.